Watch obsessed since I was a kid. Now I'm doing something about it.

I'm Jamie Batchelor, and I own Seasons Enterprise Limited, based in Andover. It's the parent company behind a few things I've built: Seasons Run Club, the Andover Half Marathon, Seasoned Marketing — and now, WatchSeason.

Seasons Run Club started in 2024 as a local run club brand. It grew far faster than I expected, to the point where we ended up taking over directing our local half marathon and 12km race.

Watches are a different story — a much older one. I've had a personal love for them since I was a kid, and it's never gone away.

On 19th August 2026, I set myself a challenge: document the whole process of turning a £200 watch into a Rolex, live, in public, mistakes and all. It started with a Tissot PRX Powermatic 80, picked up for a steal through a Facebook group I'm part of.

WatchSeason grew out of that challenge — buying and selling watches properly, with the same honesty I'd want if I was the one buying.